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With so many web design companies around, it is important to choose the right one. To help you make the right decision, why not have a look at some of our recent projects.

We have recently completed designs for Composite Doors Plus, Fire Doors Plus and The Docks Clothing Company.

Why choose Creative Joose ?
Contact details
Dereham Norfolk NR20 3TY
01362 691191
07884 552968
© 2013 Creative Joose

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Logo Design & Branding

In everyday use the word "brand" is a reference to a product or an organisation that has a recognisable style and reputation, everything that makes it different from the competition. Ask most people and they will be happy to reveal their favourite brands or exercise an opinion about brands they don't like. They are unlikely to have much to say about brands that are almost invisible to them. These brands may be ones they think they have no interest in…but in many cases it's the brands that have no interest in them.

When setting up a new business it is easy to talk about a "brand" when "logo" is what is actually meant. A logo can be a combination of elements; like the company or product name in a certain typeface, in a specific colour, probably with a graphic device and sometimes accompanied by a strapline.

Think of a logo as just one working item within the complex contraption that makes up an identity…and think of an identity as only a part of what constitutes a brand overall. It is essential that this highly concentrated point of design, the logo, is in synch with all the other things that form the brand's structure. Naturally this includes and can even depend on the brand strategy.